Friday, July 24, 2009

Facebook Ads With Your Photos - Steps to Stop

If you'd rather not have Facebook's advertisers using photographs of YOU in their ads - TO YOUR FRIENDS, you'll want to rush over and change your privacy settings on Facebook ASAP!

Facebook buries several pages into their privacy settings the ability to turn off permission you grant to Facebook to allow their advertisers to take any photos you have uploaded. Here is the text from the settings page:

Facebook occasionally pairs advertisements with relevant social actions from a user's friends to create Facebook Ads. Facebook Ads make advertisements more interesting and more tailored to you and your friends. These respect all privacy rules. You may opt out of appearing in your friends' Facebook Ads below.

It is unpleasant to note that you are automatically OPTED-IN to this permission, and you must take action to opt-out.

Below is a step-by-step illustration so you can stop commercial interests from using you and/or your photographs in their advertisements:

(Continued after the Jump)

Now that you've done this, send this URL to your friends. Your automatic opt-in granting by facebook of the use of your photographs in ads could create liability if other people in those photos have not granted permission!

Please post your comments by clicking the link below. If you've got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.


D3 said...

Thanks for the heads up John. I had no idea they would do this.

Greg Vaughn said...

Thanks for the warning, and the how-to. I've put a message with your URL on my Facebook page.

Greg Easton said...

Here's a question. What if I, as a photographer, give a web copy of an image to the model and she posts it on Facebook and they use it in an ad? She doesn't hold copyright, I do. So no matter what permission she grants, either overtly or by inaction, to Facebook doesn't trump MY rights as the copyright holder.

Anonymous said...

Once again John Harrington saves the Day !!! this time against evil, evil Facebook..what would the world be without a guy like you.
Brava !!!

Will Seberger said...

Is it me, or are the step-by-step pictures missing?

John Harrington said...

Will -

They're there, they are just a PNG file, so it takes longer to load than a JPEG or GIF.

Anonymous said...

Actually, Facebook has stated this is not true.

From their blog:

"In the past couple of days, a rumor has begun spreading that claims we have changed our policies for third-party advertisers and the use of your photos. These rumors are false, and we have made no such change in our advertising policies."

Anonymous said...

sh***t Hariington, you made a mistake. you fell right into a scam, both feet together !! no more wedding pictures for you !!

John Harrington said...

No, actually, I didn't. First, here's the link to Facebook's response to this:

Facebook states they "have made no such change in our advertising policies." They say this in reference to this issue "In the past couple of days, a rumor has begun spreading..." yet it remains that you MUST opt OUT of allowing your photos to appear in an ad. They may not have just changed their policies, but people have woken up about it. It is pretty clear when the drop-down menu says "Appearance in facebook ads" that your image is appearing in facebook ads. In point of fact the ads are using your likeness as an endorsement of products and services. They say "We've run advertisements from our own advertising system for more than a year that let your friends know if you have a direct connection with a product or service..." So, okay, no one has paid attention to the choice to opt OUT of this in the past year, but they are now.

No mistake made - just a delay in response. Facebook may see the use of your photos in an ad as no big deal, but as photographers, use of our photos is a problem from a rights-to-the-photos-themselves issue, as well as the right to preclude-our-likeness-from-being-used-to-promote-a-product-or-service issue.

Dustin said...

I've made a post on my facebook page and linked to this article. Hopefully at least a few people will see mine and spread the word also. I also went as far as just deleting my photos off facebook altogether. I have a Flickr page, so I don't really need them on facebook too. With the shady way in which they conduct business, I don't want them to come up with some new way to use my photos without me asking.

Anonymous said...

Hi all,

May I know if there's a way so NO ONE can grab your photos? They can only view your photos but can never grab (copy/save/steal) your photos in your albums. If there is, pls someone tell me how to do it, or is it possible to do it like u can in Friendster (they have the option of letting others grab your photos or not.

Many Thks!!!

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