When Is Your Black Friday?

Most people don't know what the origin of "Black Friday" is. For those of you not in the know, the answer is - it is the date that most retailers go from being "in the red" to "in the black", that is, profitable. So, the money they make from Black Friday until the end of the year, is, essentially, their profit.

The question then becomes - do you know when you go into the black? Are all your assignments profitable? Should they be?

If you don't know your Cost of Doing Business, check out the NPPA's CODB calculator here, and work it out. If you learn that your overhead for a day's photography is $250, then taking that $200 photo assignment "because you don't have anything else to do that day" is a really bad idea.

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