Wednesday, August 22, 2007

The Associated Press and Commercial Assignment Work

So, a colleague forwarded me a promotional e-mailing for commercial photography services, promoting a case study of their "83 locations one week" project for UPS. From the mailing:

Assignment: UPS 100th Anniversary Tour
For the Centennial Global Tour, UPS marketing agency The Spark needed photographs from around the globe for a traveling exhibit showcasing exceptional employees who embody UPS values.

With a one week deadline, The Spark and UPS turned to AP Images to capture the spirit of these celebrated individuals in over 80 UPS locations around the world.

Locations: 83 locations
Deadline: 1 week

Results: By utilizing our global network of photographers and AP bureaus, AP Images quickly assigned photographers in the designated locations. Each photographer was able to capture the employee at their UPS location and quickly transmit the photos. The assignment was completed on time and on budget.

The photographs are the centerpiece of the UPS Centennial Global Tour, which will travel to UPS locations around the world and will also be made accessible to the general public throughout 2007.
(Continued after the Jump)
It then goes on to talk about "AP Images", which is a division of the AP that not only has the library, but is not being aggressive in their outreach to produce commercial photography:
About AP Images
AP Images, a division of The Associated Press, is one of the world’s largest collections of historical and contemporary imagery. As an essential source of photographs and graphics for professional image buyers, AP Images strives to meet the needs of today’s global customer through superior image quality, selection and service. For more than a century, AP photographers have captured the greatest moments in history, news, sports and entertainment, receiving 30 Pulitzers and numerous other awards in honor of their contribution to the images that shape our world.
Below is the actual e-mailed graphics, which shows some of the assignments commissioned for the ad agency's client, UPS.

I can't image that they'd send out their $200 a day all rights all expenses included photographers to shoot these types of assignments, but who knows, maybe they did. If so, and if each commercial portrait assignment was priced appropriately (i.e. at the low end, $1,500 or so), that's one hell of a markup for the AP, and if they are paying their assigned photographers an appropriately negotiated assignment rate, and taking an appropriate comission and then further representing those images in their library for future licensing with a traditional photographer/agency split, then I think that's a good thing.

One concern I have, is it says "...By utilizing our global network of photographers and AP bureaus...", so, the AP bureaus, which are news bureaus, are now serving as commericial photography assignment offices? Are the AP staffers being used? Is this a violation of their guild/union agreement? How are they being additionally compensated if they are being used? Or, are the bureaus calling upon their stringers to do this work? Lastly, could these commercial endeavors risk any non-profit status that the AP enjoys?
Please post your comments by clicking the link below. If you've got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.


Anonymous said...

Imagine of the "pillars of photojournalism" screwing photographers.

Please tell me it ain't so.

I guess you still need the AP to spell scum......I

Anonymous said...

The AP is already blurring the line between what is considered news or journalism and commercial or for-profit work particularly in entertainment. They finally realize the revenue that they can produce by increasing their entertainment coverage and are doing so mostly for sales through AP Images and not for the added coverage on the news wire.

Anonymous said...

Well John remember your post about Carol Guzy doing a spread for the business section? What else are the owners of these photo horses supposed to do let their stallions sit in the barn. Hell the enthusiasm alone for these Missouri graduates is unbridled and ready to unleash. Wouldn't you want to write home to your folks, who dropped several thousand bucks on your PJ degree, and tell them you got to do some ad work for UPS, Hell yeah. Of course your parents wouldn't be smart enough to ask "So if you weren't shooting for the AP what would you have gotten paid?"

Anonymous said...

看房子,買房子,建商自售,自售,台北新成屋,台北豪宅,新成屋,豪宅,美髮儀器,美髮,儀器,髮型,EMBA,MBA,學位,EMBA,專業認證,認證課程,博士學位,DBA,PHD,在職進修,碩士學位,推廣教育,DBA,進修課程,碩士學位,網路廣告,關鍵字廣告,關鍵字,課程介紹,學分班,文憑,牛樟芝,段木,牛樟菇,日式料理, 台北居酒屋,日本料理,結婚,婚宴場地,推車飲茶,港式點心,尾牙春酒,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,台北結婚,場地,住宿,訂房,HOTEL,飯店,造型系列,學位,SEO,婚宴,捷運,學區,美髮,儀器,髮型,看房子,買房子,建商自售,自售,房子,捷運,學區,台北新成屋,台北豪宅,新成屋,豪宅,學位,碩士學位,進修,在職進修, 課程,教育,學位,證照,mba,文憑,學分班,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,住宿,訂房,HOTEL,飯店,婚宴,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,住宿,訂房,HOTEL,飯店,婚宴,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,住宿,訂房,HOTEL,飯店,婚宴,結婚,婚宴場地,推車飲茶,港式點心,尾牙春酒,台北結婚,場地,結婚,場地,推車飲茶,港式點心,尾牙春酒,台北結婚,婚宴場地,結婚,婚宴場地,推車飲茶,港式點心,尾牙春酒,台北結婚,場地,居酒屋,燒烤,美髮,儀器,髮型,美髮,儀器,髮型,美髮,儀器,髮型,美髮,儀器,髮型,小套房,小套房,進修,在職進修,留學,證照,MBA,EMBA,留學,MBA,EMBA,留學,進修,在職進修,牛樟芝,段木,牛樟菇,關鍵字排名,網路行銷,PMP,在職專班,研究所在職專班,碩士在職專班,PMP,證照,在職專班,研究所在職專班,碩士在職專班,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,EMBA,MBA,PMP,在職進修,專案管理,出國留學,EMBA,MBA,PMP,在職進修,專案管理,出國留學,EMBA,MBA,PMP,在職進修,專案管理,出國留學,婚宴,婚宴,婚宴,婚宴,漢高資訊,漢高資訊,比利時,比利時聯合商學院,宜蘭民宿,台東民宿,澎湖民宿,墾丁民宿,花蓮民宿,SEO,找工作,汽車旅館,阿里山,日月潭,阿里山民宿,東森購物,momo購物台,pc home購物,購物漢高資訊,漢高資訊,在職進修,漢高資訊,在職進修,民宿,民宿,整形,造型,室內設計,室內設計,漢高資訊,在職進修,漢高資訊,在職進修,民宿,美容,室內設計,在職進修,羅志祥,周杰倫,五月天,民宿,民宿,整形,整形,室內設計,室內設計,比利時聯合商學院,在職進修,比利時聯合商學院,在職進修,漢高資訊,找工作,找工作,找工作,找工作,找工作,蔡依林,林志玲

Newer Post Older Post