Thursday, July 15, 2010

How To Get Ad Agencies to Work for Free

On the heals of the 12 Excuses for Shooting Photos for Free — and Why They’re Bogus post, comes a post from Advertising Age, demonstrating that even the ad execs that ply us with "shoot this one for free and the next one will be a big dollar job..." get hit with the same craziness that we do!

In their article - How To Get Ad Agencies to Work for Free - Phil Johnson outlines a number of the tactics. Here's one:

"I'm not sure what the budget is just yet, but it will be significant if you can develop some ideas that we can sell to the executive team."
head on over and read the rest, including insights onto a company that is charging for the opportunity to even pitch them!

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