Tuesday, July 22, 2008

SEO and Stock Photography Research

More and more, prospective clients are searching for imagery on the internet, and, more specifically, Google Images. Yes, the other search engines have image search, but for today, we'll limit this discussion and comparison of capabilities to Google's systems.

How do we compare SEO (that's search engine optimization if you're living in the dark ages) between the industry behemoth Getty (and their ankle-biter brands) with Digital Railroad, PhotoShelter, and, for kicks, our own SEO efforts.

It gets interesting fast.

(Continued after the Jump)

First, let's look at the results from a search for "maryland tobacco farmer":

Notice that Jamd is Getty's consumer media website (About the Image - reported here, 7/11/08). Jamd appears in position #1, #3, and #13.

On that same page, and for the same search, Flickr returns:

Flickr returns images in positions #6, #17, and #20.

This is a remarkable way to leverage the search tool that people are already using. So, how am I doing?

Several years ago, I obtained several URL's for this purpose. One of them is www.Stock-Photography-Research.com. Going there, you can browse though several thousand of my images, but they're not designed for you, the individual, to browse. They're designed in a way to maximize their ability to be returned on the search engines.

Suppose you were working on a travel book on Prague, and were looking for an image of the nightlife there - specifically the Music Park nightclub. A Google Images search would return:

Yes, that would be my image, in position #1.

Of great importance is the contact information that is not only embedded in the metadata of the image, but also added to the bottom of the large version of the image, as seen here:

Of critical importance to any client visibility and marketing service is for online services like PhotoShelter and Digital Railroad to do the same thing. So, how are they doing?

First up, Digital Railroad. Criticised here previously, they're doing well with SEO placement. Maris Berzins, President of Digital Railroad commented "SEO is a key focus area for us. Buyers have told us that they are increasingly using search engines to source photographers and images for licensing. As a result of our efforts and evolving buyer behavior, a growing percentage of traffic to the DRR platform— Member Archives and Marketplace— as well as competitor sites comes from search engines. Here are just a few examples of how DRR is driving buyer traffic to both our member archives and Marketplace." Here's a link showing that over 56,000 images on the DRR system are indexed:

So too, here, is a PhotoShelter 1st place result:

According to Grover Sanschagrin: "Search engine providers have told us that heavily watermarked images provide a 'poor user experience,' and they receive a lower search ranking or are not included in search results at all. They've also told us that larger images receive a higher search ranking.

So, photographers who insist on adding watermarks to their images, and
photographers who are making their images small, and especially
photographers who are doing both, are doing themselves a disservice if their goal is to show up high in search engines."

To that end, you can see how PhotoShelter (above, on the "man fixing his bicycle" search) and Digital Railroad (left) are unobtrusively watermarking their images with information.

DRR's watermark appears with a center- aligned one, while PhotoShelter has the photographer's copyright information, and PhotoShelter ID# in opposite corners.

Here are several #1 results from PhotoShelter:

Digital Railroad has respectable results as well - check this link for "beijing Cheering practice" which returns this result, for example:

So, how deep does Google go into them? "well before the end of Q3 our total number of images indexed by Google is expected to well exceed 2.8 million images," said Tom Tinervin Sr. Director of Platform Sales and Support for Digital Railroad, and Sanschagrin reports that "Right at this moment, 41% of all the pages on PhotoShelter's site map are indexed by Google."

Sanschagrin went on to say: "We take search engine optimization very seriously. Over 25% of our traffic on the PhotoShelter Collection originates from search engines, and we monitor the efficacy of our SEO efforts on a daily basis.
"We've taken several step in order to allow the pages and images for the PhotoShelter Collection to be indexed by automated web spiders. Most importantly, all images on the site can be reached from pages without the use of Javascript or Flash via our photographer and term directories. Many sites that use AJAX to power their sites do not include the information in a manner accessible by search engines.

We also provide summaries of a page in the meta-description header and, when available, include keywords about the image. Our photographer and term index pages include links to RSS and Atom feeds that provide another mechanism for finding images. We provide sitemaps to the major search engines. The sitemaps are updated on an hourly basis to provide pages as quickly as possible to search engines, and by registering our domains with the major search engines we can monitor our site for any problems that may prevent indexing.

In addition, we are working with search engine vendors to prepare other forms of sitemaps that provide more information about our images."
Whew, that's a lot of information, but really shows how committed to SEO PhotoShelter is, and DRR's CEO's comments before echo the importance of getting their images to appear in the of Google Images.

So, if you're wondering just what you're shelling out your percentages of each of your sales for, SEO optimization of your images into the Google Images organic search results, and the ongoing efforts of both PhotoShelter and Digital Railroad, are a clear indication that this effort to reach the eyeballs of photo buyers continues.

Please post your comments by clicking the link below. If you've got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.


Ken Lopez said...

Great post John, but you failed to mention the importance of keywording your own images prior to getting them live (this is at least with PhotoShelter, I don't use DRR).

In order to get my images to become visible at all I have to keyword and caption each image (which can be as challenging as making the image itself!)

Keywording an individual image can be a daunting task; keywording 1000's of images efficiently and effectively seems impossible without some sort of effective system in place to help manage such an effort!

I recently purchased Cradoc's Keyword Harvester; I felt I needed a better system than having a blank slate with every image.

It's at least good to know that PhotoShelter is putting the effort into getting its images in front of the right people. I just wish they had more photo editors!


John Harrington said...

Ken --

Keywording wasn't a part of this piece, but we're going to do something on that soon. Thanks!


Anonymous said...

I am now at a point in my career where I am burnt out trying to market myself personally - too much BS and too many lies. I'm old enough to be the father of many of these people and I guess I'm just getting too cranky in my old age.

So, I put effort and money into improving the SEO of my site. My ranking on Google has gone from about page 35 to page 2. The traffic on my site is way up and close to 30% bookmark me.

I can't put one piece of business down to this improvement though. I think that SEO for my site has brought me a bunch of gawkers and window shoppers - I have people from Turkey and Poland trolling through my site and there is no business for me there.

The other part of SEO, which I now have to address, is how to get relevant (read potential clients) directed to my site rather than other photographers who are just shopping for ideas.

Anonymous said...

This is good. You don't see a lot of talk about SEO from an imaging standpoint.

I'm sure there isn't a straight answer to this, but I wonder if Google looks at the embedded keywords for an image? Obviously having them on the page near the image in the markup is best, but I curious if Google reads the EXIF on an image.

Anonymous said...

great information...

I am curious as to how/why flickr images score so high in searches...given that that there are hundreds or thousands of images per search topic in flickr, is this due to embedded information, titles...?

Anonymous said...

I am also wondering why Flickr scores so high on Google Images.

As for PhotoShelter, it is to be expected that they are doing everything they can on their Collection service to improve SEO, but I have to wonder about the SEO efforts on their original personal archive service. Is this being indexed on a daily basis also?

Anonymous said...

Companies like Flickr rank higher organically for many reasons including how long their site has been around, amount of unique content and, of course, they have Search Engine Marketing professionals working constantly on improving their visibility and natural search engine rankings. They also spend money and that brings visibility which ultimately increases their ranking. Bottom lins is that if you want to be more visible and control your audience and placement, you have to invest the money and go to a professional. We did and noticed a huge difference.

Ian Evans said...

I'd like to know how they had 2.8 million images stay in the index.

I've published over 6000 original awards show photos on our news site. We used to have thousands indexed and then there was the great Google Images massacre of 2006, where quite a few sites saw their indexed images plummet.

We're down to about 430 right now.

Anonymous said...

Gotta love Google updates. They constantly change their algorithms to keep people guessing. That is why we hired a website marketing company. It cost some money but we let them deal with the stress of working around Google's random changes.

Rosh Sillars said...

I've been fortunate in my SEO. I've been able to rank number one in google and yahoo in my key word areas, but it takes time. For example in yahoo I'm number one for interior photographer and number one in my area for google for my focus key words.

I have sold images to major publications after they found me through google images.

But, I guess I've never thought about optimizing my images more. My question would be is it worth the effort?

Anyone have additional experiences share?


Anonymous said...

Good information you have shown here. It is helpful us. Cheapest SEO
Free Directory List

Unknown said...

More and more, prospective clients are searching for imagery on the internet, and, more specifically, Google Images. Yes, the other search engines have image search, but for today, we'll limit this discussion and comparison of capabilities to Google's systems. How do we compare SEO (that's search engine optimization if you're living in the dark ages) between the industry behemoth Getty (and their ankle-biter brands) with Digital Railroad, PhotoShelter, and, for kicks, our own SEO efforts.

Tele Marketing

Anonymous said...

You are providing easy tips for imagery on the internet, and, more specifically, Google Images capabilities and i also need to share with you my topic:

SEO Firm India, for more information please visit:-


Anonymous said...

Great research i loved it! Good information you have shown here, actually brilliant!

Increase Your Website Traffic

Anonymous said...








Anonymous said...

Hi Nice Blog .I'm finding, through personal experience, that seo company india is not that important to a lot of companies. I believe this is because there is no tangible immediate gain

Anonymous said...







Anonymous said...

情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,美國aneros,rudeboy,英國rudeboy,英國Rocksoff,德國Fun Factory,Fun Factory,英國甜筒造型按摩座,甜筒造型按摩座,英國Rock Chic ,瑞典 Lelo ,英國Emotional Bliss,英國 E.B,荷蘭 Natural Contours,荷蘭 N C,美國 OhMiBod,美國 OMB,Naughti Nano ,音樂按摩棒,ipod按摩棒,美國 The Screaming O,美國TSO,美國TOPCO,美國Doc Johnson,美國CA Exotic,美國CEN,美國Nasstoy,美國Tonguejoy,英國Je Joue,美國Pipe Dream,美國California Exotic,美國NassToys,美國Vibropod,美國Penthouse,仿真按摩棒,矽膠按摩棒,猛男倒模,真人倒模,仿真倒模,PJUR,Zestra,適趣液,穿戴套具,日本NPG,雙頭龍,FANCARNAL,日本NIPPORI,日本GEL,日本Aqua Style,美國WET,費洛蒙,費洛蒙香水,仿真名器,av女優,打炮,做愛,性愛,口交,吹喇叭,肛交,魔女訓練大師,無線跳蛋,有線跳蛋,震動棒,震動保險套,震動套,TOY-情趣用品,情趣用品網,情趣購物網,成人用品網,情趣用品討論,成人購物網,鎖精套,鎖精環,持久環,持久套,拉珠,逼真按摩棒,名器,超名器,逼真老二,電動自慰,自慰,打手槍,仿真女郎,SM道具,SM,性感內褲,仿真按摩棒,pornograph,hunter系列,h動畫,成人動畫,成人卡通,情色動畫,情色卡通,色情動畫,色情卡通,無修正,禁斷,人妻,極悪調教,姦淫,近親相姦,顏射,盜攝,偷拍,本土自拍,素人自拍,公園露出,街道露出,野外露出,誘姦,迷姦,輪姦,凌辱,痴漢,痴女,素人娘,中出,巨乳,調教,潮吹,av,a片,成人影片,成人影音,線上影片,成人光碟,成人無碼,成人dvd,情色影音,情色影片,情色dvd,情色光碟,航空版,薄碼,色情dvd,色情影音,色情光碟,線上A片,免費A片,A片下載,成人電影,色情電影,TOKYO HOT,SKY ANGEL,一本道,SOD,S1,ALICE JAPAN,皇冠系列,老虎系列,東京熱,亞熱,武士系列,新潮館,情趣用品,約定金生,約定金生,情趣,情趣商品,約定金生,情趣網站,跳蛋, 約定金生,按摩棒,充氣娃娃,約定金生,自慰套,G點,性感內衣,約定金生,情趣內衣,約定金生,角色扮演,生日禮物,生日精品,約定金生,自慰,打手槍,約定金生,潮吹,高潮,後庭,約定金生,情色論譠,影片下載,約定金生,遊戲下載,手機鈴聲,約定金生,音樂下載, 約定金生,約定金生,開獎號碼,統一發票號碼,夜市,統一發票對獎,保險套, 約定金生,約定金生,做愛,約定金生,減肥,美容,瘦身,約定金生,當舖,軟體下載,汽車,機車, 約定金生,手機,來電答鈴, 約定金生,週年慶,美食,約定金生,徵信社,網頁設計,網站設計, 約定金生,室內設計, 約定金生,靈異照片,約定金生,同志,約定金生,聊天室,運動彩券,大樂透,約定金生,威力彩,搬家公司,除蟲,偷拍,自拍, 約定金生,無名破解,av女優, 約定金生,小說,約定金生,民宿,大樂透開獎號碼,大樂透中獎號碼,威力彩開獎號碼,約定金生,討論區,痴漢,懷孕, 約定金生,約定金生,美女交友,約定金生,交友,日本av,日本,機票, 約定金生,香水,股市, 約定金生,股市行情, 股市分析,租房子,成人影片,約定金生,免費影片,醫學美容, 約定金生,免費算命,算命,約定金生,姓名配對,姓名學,約定金生,姓名學免費,遊戲, 約定金生,好玩遊戲,好玩遊戲區,約定金生,線上遊戲,新遊戲,漫畫,約定金生,線上漫畫,動畫,成人圖片, 約定金生,桌布,桌布下載,電視節目表, 約定金生,線上電視,約定金生,線上a片,約定金生,線上掃毒,線上翻譯,購物車,約定金生,身分證製造機,身分證產生器,手機,二手車,中古車, 約定金生,約定金生,法拍屋,約定金生,歌詞,音樂,音樂網,火車,房屋,情趣用品,約定金生,情趣,情趣商品,情趣網站,跳蛋,約定金生,按摩棒,充氣娃娃,自慰套, 約定金生, G點,性感內衣,約定金生,情趣內衣,約定金生,角色扮演,生日禮物,精品,禮品,約定金生,自慰,打手槍,潮吹,高潮,約定金生,後庭,情色論譠,約定金生,影片下載,約定金生,遊戲下載,手機鈴聲,音樂下載,開獎號碼,統一發票,夜市,保險套,做愛,約定金生,減肥,美容,瘦身,當舖,約定金生,軟體下載,約定金生,汽車,機車,手機,來電答鈴,約定金生,週年慶,美食,徵信社,網頁設計,網站設計,室內設計,靈異照片, 約定金生,同志,聊天室,約定金生,運動彩券,,大樂透,約定金生,威力彩,搬家公司,除蟲,偷拍,自拍, 約定金生,無名破解, av女優,小說,民宿,約定金生,大樂透開獎號碼,大樂透中獎號碼,威力彩開獎號碼,討論區,痴漢, 約定金生,懷孕,約定金生,美女交友,約定金生,交友,日本av ,日本,機票, 約定金生,香水,股市, 約定金生,股市行情,股市分析,租房子,約定金生,成人影片,免費影片,醫學美容,免費算命,算命, 約定金生,姓名配對,姓名學, 約定金生,姓名學免費,遊戲,約定金生,好玩遊戲,約定金生,好玩遊戲區,線上遊戲,新遊戲,漫畫,線上漫畫,動畫,成人圖片,桌布,約定金生,桌布下載,電視節目表,線上電視, 約定金生,線上a片,線上a片,線上翻譯, 約定金生,購物車,身分證製造機,約定金生,身分證產生器,手機,二手車,中古車,法拍屋,歌詞,音樂,音樂網, 約定金生,借錢,房屋,街頭籃球,找工作,旅行社,約定金生,六合彩,整型,水噹噹,貸款,貸款,信用貸款,宜蘭民宿,花蓮民宿,未婚聯誼,網路購物,珠海,下川島,常平,珠海,澳門機票,香港機票,婚友,婚友社,未婚聯誼,交友,婚友,婚友社,單身聯誼,未婚聯誼,未婚聯誼,婚友社,婚友,婚友社,單身聯誼,婚友,未婚聯誼,婚友社,未婚聯誼,單身聯誼,單身聯誼,婚友,單身聯誼,未婚聯誼,婚友,交友,交友,婚友社,婚友社,婚友社,大陸新娘,大陸新娘,大陸新娘,越南新娘,越南新娘,外籍新娘,外籍新娘,台中坐月子中心,搬家公司,搬家,搬家,搬家公司,線上客服,網頁設計,線上客服,網頁設計,網頁設計,土地貸款,免費資源,電腦教學,wordpress,人工植牙,關鍵字,關鍵字,seo,seo,網路排名,自然排序,網路排名軟體,

Anonymous said...

クレジットカード 海外旅行保険
薬剤師 求人

Anonymous said...

^^ nice blog!! ^@^

徵信, 徵信, 徵信, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信社, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 女人徵信, 外遇

徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社,

Anonymous said...

^^ nice blog!! thanks a lot! ^^

徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 離婚, 離婚,

徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信

Newer Post Older Post