Safety In Numbers
Babel was a city like no other. A city where people were unified and spoke the same language, in ancient times, a city with a tower. The Tower of Babel. The story goes that the city's occupants were cast to the wind, forced to use a fabled 72 languages, confusing all who tried to communicate with one another.
Since then, series like Star Trek have had devices like the Universal translator, and in fact, in The Hitchhiker's Guide to the Galaxy, it was the Babel Fish that provided universal translation.
The US has standardized our currency, so that we all deal in dollars, to avoid possible unknown, or illegal alternative currencies. One well known foreign currency was that issued during the civil war, called Confederate States of America Currency, as shown here.Private industry too has standardized. How, for example, do you describe pink? Is it pink skin, pink like a pig, pink like bubble gum? Is what you see as pink on your monitor and approve to have 10,000,000 widgets made the same pink that I see on my monitor? If not, who's going to cover the costs to remake the widgets when you're not happy? Pantone provided a solution, and now every designer, print shop, ink maker, and so on all operate based upon a specific Pantone #. The Pantone # I was thinking of when I said "Pink", by the way, was Pantone 1767. (adding the "C" means that the color is one coated with a finish.)
How about us photographers? Can we standardize what we do?
Yes, but wait a minute, this next one's really good.
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Thus, no more mistaken tests, re-drawn blood (ouch!) because of an error, or a positive returned for high cholesterol which is seen as a positive for low white cell count. This is real life here.
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Check out PLUS's description of these terms and the accompanying PGID number: Collateral; or the variety of clarity needed for packaging; the ambiguity of the word advertising; and the misnomer that is advertorial.
What about the client who demands "all rights"? How can you placate that request? Try granting them (with the appropriate fees):
PLUS (Rights Ready) PacksBack in the magazine sample, I have a sample license written out with the PLUS language in it.All Commercial Use (PRCU)Use in any medium intended for advertising and other commercial or promotional purposes.Be sure to specify: Duration, Region, Region Constraints, PLUS Industry, End User, Product or Service Name, License Start Date
While using PLUS codes may not be as life-saving as HCPCS codes, they will save you (and your client) a world of misunderstandings when it comes to who can do what with your photographs.
Thus, there is safety in numbers (and standardization).
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2 comments:
To bad there can't be #'s attached to those "uses"
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