Sunday, April 8, 2007

PLUS + You + Client = Clarity and Understanding

Brochure? Sales Sheet? What’s the Difference?

Is it a transit ad, or a bus back? Does POP really mean Point of Purchase? The way in which we have, for years and years, described the types, sizes, media, and locations of where our photography is used, is dizzying.

Enter the PLUS Coalition, a non-profit international multi-industry organization that has created image and illustration licensing standards applying to assignment and stock photography and illustration. PLUS is the Picture Licensing Universal System, a system of standards for use by photographers, illustrators, stock agencies, designers, publishers, ad agencies, museums, libraries, educational institutions and others.

Photographers may access and view the PLUS glossary and licensing codes for free, making it a no-cost system for you to integrate into how you license your work.


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