I just loved when John Nack over at Adobe revealed the color schema and iconography of the entire Adobe line (click here to see larger)
Which leads me to talk about software. Today, I committed to my upgrades to:
Yes, that would be the amazing CS3, the new Bridge, Lightroom, and the new Acrobat 8 Pro. All together, my upgrades ran just over $2k.
"That's A LOT of money, you say!"
I say, it's worth every dime. Each version, I do a reasoned analysis of the capabilities of the new upgrade. I did skip Acrobat 7, for example. I didn't see the cost justification for the number of seats I needed, and the functionality. However, with v8, I see the benefits.
When you're just flopping around thinking that post production doesn't cost much, or is no big deal, don't forget that on a fairly frequent basis, you'll need to be upgrading your software.
For those of you still using pirated versions of any software application, shame on you! Don't ever complain when someone steals your photographs, because that will make you a hypocrite. Then, when you have to shell out $600+ for a full (and, unless you're a bonafide student, that does NOT mean Academic version!) version of Photoshop, you'll understand why it is necessary to charge for Post-Production. Next week, check out Black Star Rising for more on post production charges justification.
For now, though, realize that your soon-to-be expense for your upgrades will only cover your use of the software for about 18 months, before you need to buy the next version, with whatever can't-live-without feature additions.
If you're not factoring in these software costs to your overall expense, you are setting yourself up for more bad business decisions as you "eat" things like upgraded computers, screens, and so on.
Please post your comments by clicking the link below. If you've got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.