What a difference a (business) day makes. As I wrote on Friday, Modern Postcard made a monumental error. Judging from e-mails I recieved alone (over 30) with photographers who sent e-mails to MP expressing their displeasure and cancellation of jobs in process, by yesterday, they had clearly heard the cacophony of voices. ASMP and APA members pummeled them on their listservs, photographers at Sportshooter and numerous places elsewhere, all were espousing other printer solutions. Organizational leadership also reached out to enter into a dialog.
Now, the worm has turned. Intrepid reporter Daryl Lang over at PDNPulse confirmed that Modern Postcard has ended it's relationship with iStockPhoto, with this entry, writing "Now Modern Postcard has gone one step further and ended its affiliate relationship with iStockphoto, PDN has confirmed..." on the PDNPulse blog (with Lang kind enough to link to this blog - thanks Daryl!). He states that he'll have a full story on PDNOnline soon.
Modern Postcard took action, and should be applauded - and forgiven. They made a mistake, and yes, they should fire that marketing person still, however, they didn't just say they were sorry, they severed their business dealings with a detriment to the professional photographic community. They did the right thing. Should they have not done it in the first place? Of course, however, forgiveness is the gracious thing to do.
DECISION? iStockPhoto KO'd.
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