TIPS60 - The benefits of raising your rates (besides the obvious!)

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.

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TRANSCRIPT:Here are a few thoughts and moving up to the next caliber of client. I'm John Harrington. Clients come in all shapes and sizes. They could be mom and pop corner store down the street, it could be the local grocery store, could be the local store that sells clothing and apparel, it could be a national chain, it can be an international chain. All of them are in kind of a hierarchical scale, not just the in the level and quality of work that you're doing for them, but also in the economic sphere. Whether the mom and pop store might consider $200, $300, $400 to be the most they should pay for photography, whereas an international apparel company recognizes the hundreds of thousands of dollars necessary to pull off a shoot that showcases their entire line. It's really important for you to understand the escalation from one tier to another and understand that your rates are going to raise as you're going up. So think about that. Think about raising your rates to increase yourself from one tier of client to the next.

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