TIPS60 - The value of The Picture Licensing Universal System

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.

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TRANSCRIPT:Here are a few thoughts on the value of PLUS. I'm John Harrington. PLUS or the Picture Licensing Universal System is a industry standard that allows you to license your work in a way which everyone knows about and understands what you're saying. So, if you're referring to and ad slick or you're referring to a bus back or bus shelter where your pictures being licensed. Everyone understands that what that means and there's no ambiguity because the Picture Licensing Universal System, PLUS, which is free. Check out the URL below. Really explains it, everyone's gotten together ad agencies, media, art buyers, stock photo agencies, everyone's gotten together and agreed on exactly what the licensing language is so that there's no misunderstandings. In addition PLUS is creating this registry which will help photographers and image buyers connect if someone's got an image, they're trying to find who owns the rights to that photograph, they can reach out to them and find them through the PLUS registry.

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