TIPS60 - The science of choice - how many packages do you offer?

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.

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TRANSCRIPT:Here are a few thoughts on the science of packaging your photography. I'm John Harrington. Whether you are doing weddings or family portraits packaging up the services you provide, the number of reprints, an album, a large wall portrait, is something that you definitely want to consider offering, but the question is, how many. Well if you offer four packages, for example, most clients are not going to choose what is, Charles J. Lewis, who is a old well-regarded lecturer, speaks about called the ""whopper package"" or the biggest package. Most people are not going to choose that package, so you always wants to design a package at the top end of the scale that is something that is highly unlikely that any client will ever choose. Then you want to look, and most clients are also not going to choose the cheapest package. You put that down there as kind of the bare-bones package. So you often have one or two, probably two packages right in the middle that offer two different types of services or quantities of products in there. Understand that that is your sweet spot, those are the two packages your clients are going to choose from.

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