Tuesday, July 22, 2008

SEO and Stock Photography Research

More and more, prospective clients are searching for imagery on the internet, and, more specifically, Google Images. Yes, the other search engines have image search, but for today, we'll limit this discussion and comparison of capabilities to Google's systems.

How do we compare SEO (that's search engine optimization if you're living in the dark ages) between the industry behemoth Getty (and their ankle-biter brands) with Digital Railroad, PhotoShelter, and, for kicks, our own SEO efforts.

It gets interesting fast.

(Continued after the Jump)

First, let's look at the results from a search for "maryland tobacco farmer":

Notice that Jamd is Getty's consumer media website (About the Image - reported here, 7/11/08). Jamd appears in position #1, #3, and #13.

On that same page, and for the same search, Flickr returns:

Flickr returns images in positions #6, #17, and #20.

This is a remarkable way to leverage the search tool that people are already using. So, how am I doing?

Several years ago, I obtained several URL's for this purpose. One of them is www.Stock-Photography-Research.com. Going there, you can browse though several thousand of my images, but they're not designed for you, the individual, to browse. They're designed in a way to maximize their ability to be returned on the search engines.

Suppose you were working on a travel book on Prague, and were looking for an image of the nightlife there - specifically the Music Park nightclub. A Google Images search would return:

Yes, that would be my image, in position #1.

Of great importance is the contact information that is not only embedded in the metadata of the image, but also added to the bottom of the large version of the image, as seen here:


Of critical importance to any client visibility and marketing service is for online services like PhotoShelter and Digital Railroad to do the same thing. So, how are they doing?

First up, Digital Railroad. Criticised here previously, they're doing well with SEO placement. Maris Berzins, President of Digital Railroad commented "SEO is a key focus area for us. Buyers have told us that they are increasingly using search engines to source photographers and images for licensing. As a result of our efforts and evolving buyer behavior, a growing percentage of traffic to the DRR platform— Member Archives and Marketplace— as well as competitor sites comes from search engines. Here are just a few examples of how DRR is driving buyer traffic to both our member archives and Marketplace." Here's a link showing that over 56,000 images on the DRR system are indexed:


So too, here, is a PhotoShelter 1st place result:


According to Grover Sanschagrin: "Search engine providers have told us that heavily watermarked images provide a 'poor user experience,' and they receive a lower search ranking or are not included in search results at all. They've also told us that larger images receive a higher search ranking.

So, photographers who insist on adding watermarks to their images, and
photographers who are making their images small, and especially
photographers who are doing both, are doing themselves a disservice if their goal is to show up high in search engines."


To that end, you can see how PhotoShelter (above, on the "man fixing his bicycle" search) and Digital Railroad (left) are unobtrusively watermarking their images with information.

DRR's watermark appears with a center- aligned one, while PhotoShelter has the photographer's copyright information, and PhotoShelter ID# in opposite corners.

Here are several #1 results from PhotoShelter:

Digital Railroad has respectable results as well - check this link for "beijing Cheering practice" which returns this result, for example:


So, how deep does Google go into them? "well before the end of Q3 our total number of images indexed by Google is expected to well exceed 2.8 million images," said Tom Tinervin Sr. Director of Platform Sales and Support for Digital Railroad, and Sanschagrin reports that "Right at this moment, 41% of all the pages on PhotoShelter's site map are indexed by Google."

Sanschagrin went on to say: "We take search engine optimization very seriously. Over 25% of our traffic on the PhotoShelter Collection originates from search engines, and we monitor the efficacy of our SEO efforts on a daily basis.
"We've taken several step in order to allow the pages and images for the PhotoShelter Collection to be indexed by automated web spiders. Most importantly, all images on the site can be reached from pages without the use of Javascript or Flash via our photographer and term directories. Many sites that use AJAX to power their sites do not include the information in a manner accessible by search engines.

We also provide summaries of a page in the meta-description header and, when available, include keywords about the image. Our photographer and term index pages include links to RSS and Atom feeds that provide another mechanism for finding images. We provide sitemaps to the major search engines. The sitemaps are updated on an hourly basis to provide pages as quickly as possible to search engines, and by registering our domains with the major search engines we can monitor our site for any problems that may prevent indexing.

In addition, we are working with search engine vendors to prepare other forms of sitemaps that provide more information about our images."
Whew, that's a lot of information, but really shows how committed to SEO PhotoShelter is, and DRR's CEO's comments before echo the importance of getting their images to appear in the of Google Images.

So, if you're wondering just what you're shelling out your percentages of each of your sales for, SEO optimization of your images into the Google Images organic search results, and the ongoing efforts of both PhotoShelter and Digital Railroad, are a clear indication that this effort to reach the eyeballs of photo buyers continues.

Please post your comments by clicking the link below. If you've got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.

21 comments:

Ken Lopez said...

Great post John, but you failed to mention the importance of keywording your own images prior to getting them live (this is at least with PhotoShelter, I don't use DRR).

In order to get my images to become visible at all I have to keyword and caption each image (which can be as challenging as making the image itself!)

Keywording an individual image can be a daunting task; keywording 1000's of images efficiently and effectively seems impossible without some sort of effective system in place to help manage such an effort!

I recently purchased Cradoc's Keyword Harvester; I felt I needed a better system than having a blank slate with every image.

It's at least good to know that PhotoShelter is putting the effort into getting its images in front of the right people. I just wish they had more photo editors!

-Ken

John Harrington said...

Ken --

Keywording wasn't a part of this piece, but we're going to do something on that soon. Thanks!

John

Andrew Ptak said...

I am now at a point in my career where I am burnt out trying to market myself personally - too much BS and too many lies. I'm old enough to be the father of many of these people and I guess I'm just getting too cranky in my old age.

So, I put effort and money into improving the SEO of my site. My ranking on Google has gone from about page 35 to page 2. The traffic on my site is way up and close to 30% bookmark me.

I can't put one piece of business down to this improvement though. I think that SEO for my site has brought me a bunch of gawkers and window shoppers - I have people from Turkey and Poland trolling through my site and there is no business for me there.

The other part of SEO, which I now have to address, is how to get relevant (read potential clients) directed to my site rather than other photographers who are just shopping for ideas.

Derek said...

This is good. You don't see a lot of talk about SEO from an imaging standpoint.

I'm sure there isn't a straight answer to this, but I wonder if Google looks at the embedded keywords for an image? Obviously having them on the page near the image in the markup is best, but I curious if Google reads the EXIF on an image.

Mark W said...

great information...

I am curious as to how/why flickr images score so high in searches...given that that there are hundreds or thousands of images per search topic in flickr, is this due to embedded information, titles...?

Annie said...

I am also wondering why Flickr scores so high on Google Images.

As for PhotoShelter, it is to be expected that they are doing everything they can on their Collection service to improve SEO, but I have to wonder about the SEO efforts on their original personal archive service. Is this being indexed on a daily basis also?

Embassy Pro Books said...

Companies like Flickr rank higher organically for many reasons including how long their site has been around, amount of unique content and, of course, they have Search Engine Marketing professionals working constantly on improving their visibility and natural search engine rankings. They also spend money and that brings visibility which ultimately increases their ranking. Bottom lins is that if you want to be more visible and control your audience and placement, you have to invest the money and go to a professional. We did and noticed a huge difference.

dhenews said...

I'd like to know how they had 2.8 million images stay in the index.

I've published over 6000 original awards show photos on our news site. We used to have thousands indexed and then there was the great Google Images massacre of 2006, where quite a few sites saw their indexed images plummet.

We're down to about 430 right now.

Embassy Pro Books said...

Gotta love Google updates. They constantly change their algorithms to keep people guessing. That is why we hired a website marketing company. It cost some money but we let them deal with the stress of working around Google's random changes.

Rosh Photographer said...

I've been fortunate in my SEO. I've been able to rank number one in google and yahoo in my key word areas, but it takes time. For example in yahoo I'm number one for interior photographer and number one in my area for google for my focus key words.

I have sold images to major publications after they found me through google images.

But, I guess I've never thought about optimizing my images more. My question would be is it worth the effort?

Anyone have additional experiences share?

Rosh
http://www.newmediaphotographer.com

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Brukewilliams said...

More and more, prospective clients are searching for imagery on the internet, and, more specifically, Google Images. Yes, the other search engines have image search, but for today, we'll limit this discussion and comparison of capabilities to Google's systems. How do we compare SEO (that's search engine optimization if you're living in the dark ages) between the industry behemoth Getty (and their ankle-biter brands) with Digital Railroad, PhotoShelter, and, for kicks, our own SEO efforts.
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Anonymous said...

^^ nice blog!! ^@^

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Anonymous said...

^^ nice blog!! thanks a lot! ^^

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