Monday, January 14, 2008

"Price is What You Pay. Value is What You Get."

So true, and so wise, and we have Warren Buffett to thank for this sentiment.

We deliver valuable photography. It's valuable because it meets a need. It's valuable because it's one-of-a-kind. It's valuable because we see things that our clients don't see.

(Continued after the Jump)

Your work is valuable. It has value. Yet, all to often, you, dear reader, sell yourself short. How do I know? Because I too have done it.

Remember the value you bring to the next assignment you complete, and realize that they are, more than likely, paying such a small price for such a remarkable value - yours.

Warren has countless other quotes worth pondering. Here are a few:

"Chains of habit are too light to be felt until they are too heavy to be broken."

"It's better to hang out with people better than you. Pick out associates whose behavior is better than yours and you'll drift in that direction."

"Your premium brand had better be delivering something special, or it's not going to get the business."

Go Warren!


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1 comments:

Anonymous said...

John,
I would really love your comment on how this article (

http://io9.com/344868/brain-scans-reveal-that-inflation-gets-you-hot) relates to today's post. Does it work the same with pricing your photography? I have always believed in giving people value for money, but it has been suggested to me numerous times that if I charge more I may in fact increase the number of jobs I am contacted for.

Does this work differently when dealing with an organization instead of individuals?

Thanks,
Justin Berman
Love and Wonder Photography
www.loveandwonder.com

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