The Washington Post reports in Calling In Pros to Refine Your Google Image about how people are experiencing a negative backlash on their Google presence. A search on Google for idiot, places first in it's listings, George Bush, thanks to spam tagging/linking.
The value of your existence on the search engines cannot be underestimated, but making sure that there are no negative listings is also of critical importance. Be careful what you say on blogs, or what people say about you.
Can't be found on the search engines? In a few weeks, I'll have photographer-centric solutions to your troubles. It'll cost you, but it'll pay for itself ten-fold in additional assignments.
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