Recently, a commenter suggested
Education can be done till you are blue in the face, and the bottom line is the lowest bid will win.The poster was anonymous (and I am considering turning off that option), and couldn't be more wrong. I win bids alll the time where I am not the lowest. I know of PE's who will NOT award to the lowest. The government considers "best value" as a better way to bid than "lowest cost...". Read this for a few insights into that concept.
What you must bring to bear, is "best value". That means you make things work, produce exceptional visuals, solve client's problems. Or, have a track record of producing and delivering, and these clients will recognize "Best Value" when they see it.
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