Friday, August 14, 2009

Worth The Read: Mendelsohn's "The Lessons of Lindsay"

Supremely regarded photojournalist Matt Mendelsohn makes the push to get a story he's passionate about out, and it's well worth a read. The back story on this, is that it was scheduled to run in a national newspaper magazine, but did not because the paper was afraid it would scare advertisers away. During a time when there is so much discussion about Self Magazine (more here) photoshopping Kelly Clarkson thirty-pounds lighter, justified as (so what if we made her thin on the cover?; we're just trying to help Kelly Clarkson "be her best") this is a great rebuttal. These old pillars of publishing, which are now evidencing why they are losing readership, have been trumped by the online community (once again) with a thoughtful and well written piece by Matt - The Lessons of Lindsay.

It's too late for major traditional news media outlets to "get it", but for those committed to telling the story, there is a huge potential readership to be had, and this piece should go viral for so many reasons.

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Wednesday, August 12, 2009

MacWorld Cover - From Start to Finish

What goes into a "simple" cover of two iPhones for MacWorld? Watch it here from start to finish:



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Tuesday, August 11, 2009

** TIME SENSITIVE ** - Today, 4p East/1p West - Free Webinar on Trends of Successful Photographer Websites

Well well, the folks at PhotoShelter are at it again, with a free webinar, TODAY, 4pm EAST/1pm WEST. The link is here, and here are the details:

Emerging trends in successful photographer websites.
Build a website that photo buyers will love. PhotoShelter surveyed 550+ commercial and editorial photo buyers to get the scoop on what can make or break your photography website. Use the results to help you sell more photography. PhotoShelter co-founder Grover Sanschagrin will review the survey findings and discuss the designs and features that photobuyers care about most. Don't buy or design a website without this info!
So, if you want insights/guidance on how to do it, or get it done right, don't miss their presentation! Register here for free now.
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Conveying Your Value to a Client

with client budgets tight these days what can you do to convince them that you are worth it? Lowering your prices is an Ill-advised plan because those clients will expect the lower rates when things get better.

Instead promote the VALUE you will bring to the assignment . By emphasizing value with phrases like " our approach to this assignment will bring real value to your customers' perception of your widget..." or "the value we will bring to this assignment will result in images that will make your prospective client more aware of the benefits of your service..."

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You can also emphasize the long term benefits of your work. Conveying to a client in your own words concepts like "long after the sweet fragarence of the floral arrangements had faded, photographs that stink will be a reminder of where costs should not be cut" or "four color press releases won't make up to photographs that miss the moment..."

Let me stress- these are phrases that illustrate concepts and using that language might come across with the unspoken perception of you being " how dare he tell me how to spend my money..."

In the end, you need to convey to your prospective client that you are the best choice for the assignment and right now in a cost-conscious economy, emphasizing your services as valuable will help them make the right choice-you.

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Monday, August 10, 2009

Obama Image Copyright Infringement Issues

To be blunt - NORML's use of the Lisa Jack image of Barack Obama is, in this author's opinion, plain and simple, copyright infringement. Photo District News did two great pieces on this - From Hope to Dope: Another Obama Poster Dispute and Getty: We'll Fight NORML's Copyright Infringement, so I won't re-hash what they wrote here.

What I will say about the image at right, is that the poster is an illustration SURROUNDING a photographic image. Unlike Shepard Fairey's claim of fair-use and derivative use, where (Fairey claims) the resulting image was so significantly different that other than angle of view expression/subject, the resulting work was not substantial enough that the original photographer has a claim (this is the inaccurate position of Shepard Fairey), this use has a hole in the center they filled with a photograph. Other than applying a green duotone tint to the original black and white, it's a photograph. They added in a swirl of smoke, but it's a photo, plain and simple.

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Since Getty is quoted in the PDN piece as saying "will aggressively pursue this matter as the copyright representative of the artist" the question at hand will be the soundness of Getty's copyright registration. If they simply included the Jack images in their own registration process, as a part of a "database addition" registration (which some agencies have done in the past), where they register multiple photographers' work in a single registration, that will be a big problem. If, however, Jack had registered the work herself, Getty will have substantial ground to stand on. The strength of this case will test Getty's (and other agencies) copyright registration procedures, if it goes to court, which is looks like it might. If Getty does go to court, and loses over a questionable registration, it could well signal open season on infringements on Getty and other agencies. Look to Getty to try very hard to settle this case quietly.

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Friday, August 7, 2009

Pushing Pixels: $5 Idiocy

Photography should not be sold by the pixel. Images are not the same as selling sugar by the pound. Yet, as if the stupidity of Getty's $49 imagery wasn't enough (more on that here), Getty Images is now selling images by pixel dimensions. To give you some perspective - below is the full frame dimensions of a file from a Canon EOS 1DS Mark III. Then, in black, is a 170 pixel by 170 pixel box, representing what Getty Images will license for $5 if it's a royalty-free image, and $15 if it's a rights-managed image.



All this, and more, can be discerned from the Getty Images site, here.

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It's been just over a year since Getty announced the completion of their being acquired by Hellman & Friedman (here), and there has been little good in their press releases about Getty Images proper, and a lot about deep-and-cheap deals with Flickr, JupiterMedia, and now this. Oh, and don 't forget all the layoffs and office closings. Look in the coming year for H&F to start shuttering underperforming divisions and quietly looking for buyers of the more profitable divisions. Heck, with Google trying to grow their news offerings, maybe Getty Images' news photographers will begin seeing "/Google News" after their names in the not too distant future?

Whatever Gettys' future holds, pricing by the pixel is just sheer idiocy.


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Thursday, August 6, 2009

MLK, Michelangelo, Street-Sweepers, & You

One of the sentiments that has always stayed with me has been this quote, from Martin Luther King Jr:

If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great streetsweeper who did his job well.
Today, on assignment in Disney's California Adventure, I witnessed this first-hand. The gentleman I photographed here fit that charge to a T. I watched as he mopped the concrete walks. A stubborn stain he spritzed with his spray bottle, and his holster held other tools necessary to do the job as if he were Michelangelo. He even cared about his appearance as he was doing it, and he also worked during lulls in the crowd so his moping didn't interfere with the parks' guests. I watched for awhile, impressed by his overall approach as well as the details he cared about.

Next is Rutger Hauer, who played Roy Batty in one of my all time favorite movies Blade Runner. "The light that burns twice as bright burns for half as long", a reference to Roys' longevity and impending death.

Last up for the day is the tortise and the hare, and that tale of slow and steady over fast and corner cutting is a well known tale. These and so many other parables are guideposts to a future of success in this field.
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In photography, there are no real short-cuts to success. Yes, there are lucky breaks, yet often, those that experience those do not have the foundations laid for continued success, and often falter.

I'll recount for you a scenario from several years back, to illustrate this point. I had an intern working with me, and this intern had only been in Washington a month or so, and we were photographing the first lady. I was in a holding room doing meet-and-greet images, while the intern was tasked with holding a spot in the room where the press conference was taking place. During that time, my college graduated intern was talking with a young photographer, trying to make idle conversation to pass the time. My intern learned that another young photographer there had dropped out of college to shoot. When this photographer was asked why he would do that, his response was "I'm doing pretty well here, don't ya think? I am covering the first lady!" All in all, the conversational tone was him looking down on my intern and trying to promote his station in life. Fortunately for him, I learned a year or so later, he had returned to school to finish his degree. (Smart move there, if you're reading this and recognize yourself!)

Yes, in a short period of time you can be covering important people doing important things, but if doing so means giving up your rights to your images as a freelancer, or accepting a pay structure that is unfair and non-sustaining, then, as with Roy Batty, you may "burn twice as bright but half as long" and you'll flame out.

Returning to the street sweeper - if you're working for a small paper, a weekly, or doing what some might consider a menial photography-related job, take the sweepers' approach. Do your job well. Earn your respect. Shine brightly as a photographer if you are doing kindergarten snapshots or pet portraits, and you'd rather be photographing CEO's or globe-trotting on an important news story. More than once I've heard of photographers just starting dismiss immediately the notion of working for a small town newspaper, thinking it beneath them and instead believing they were owed a spot at a bigger named publication. Further, far too many photographers believe they are owed something, and that not only should they get a second chance when they screw up, but that they deserve a second chance. They also believe that it is their God-given right to be the next New York Times staff photographer. When you catch your lucky break, if you want to maintain the momentum that the break created, remember this - luck is what happens when preparation meets opportunity.

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Sunday, August 2, 2009

"Licensing News Photos Is Expensive"

Stephen Colbert suggests that a cost-saving effort on his show would be to reduce image licensing, saying "licensing news photos is expensive", and suggests that childs' play would better illustrate some of his stories.



Seems like maybe a few microstockers in Pelosi's San Francisco district should be shooting some stock this week and cutting a deal with Colbert, no?

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Saturday, August 1, 2009

ThinkTank Multimedia Bags - First Look

ThinkTank has introduced a new line of Multimedia bags, and we had a chance to put them through their paces. We really like them - here's a look:


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Thursday, July 30, 2009

Getty's Got Game - (A Perfect One)

Regular readers of this blog will note that more often than not we take Getty to task for their actions, and how detrimental they can be to the business of photography. Yet, when Getty gets it right, credit must be paid where credit is due. Enter the players: Getty, Ron Vesely, MLB Photos, and Sports Illustrated, all focused on one thing - Mark Buehrle. The date? July 23rd, 2009.

Buehrle sets the stage, pitching a perfect game for the Chicago White Sox, beating the Tampa Bay Rays, 5-0. Since I am not a sports enthusiast, let's move on to the matter at hand - the business of the photographs that captured that historic event.

Ron Vesely, an immensely talented photographer who understands quite clearly that being a photographer means being in business, is no patsy to all the "we have to own all rights exclusively..." rights grabs made by some. Vesely keeps copyright to his images, and that's a smart businessman.

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When Vesely captured what he probably knew to be "the shot" that illustrated the perfect game, getting those images out became priority number 1. Ron, you see, has his work on the Getty site, as well as having relationships with MLB photos. A cursory review of the Getty Images sporting collection shows that Ron has chops.

As prospective clients scrambled for images, surprisingly, the only magazine that had that image was Sports Illustrated, yet SI did not have photographers at that game. Thus, they were going to Getty after-the-fact for a stock image. Since it's nowhere else editorially, it is reasonable to conclude that SI paid a premium for exclusive access to the image for a period of time that would preclude their competition from having the same image.

Here's where the interesting part comes in. An image from the same game by Ron is is in this Gatorade ad (at left) - IN the same issue. It's also appeared elsewhere. For example, a colleague of mine mentioned that it was also a full page ad in the Chicago Tribune. (see other images from the take here).

So, let's see - microstock cover on Time Magazine for $30 (The Real 'New Frugality' - Time Style, 7/25/09), or several thousand dollars for the exclusive on the SI cover as well as a ton of money for the Gatorade ad, which could only have been had via Getty, since Getty is the exclusive licensor of images of MLB for commercial use. Getty wins, Vesely wins, MLB Photos wins, SI wins, and Buehrle - he no doubt won as well.

It is imperative that you recognize the value of your images, and not let them go for pennies on the dollar. Vesely likely has several house payments covered thanks to this, whereas $30 wouldn't have covered parking and a hot dog at the stadium that day. Well done Ron, Well done Getty.

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