Monday, March 18, 2013

TIPS60 - When discussing an assignment, get off the phone and THINK!

Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.

(Continued after the Jump)

TRANSCRIPT:Here are a few thoughts on managing client interactions. I'm John Harrington. When you're talking to a client, after you've got some of the pertinent details from that client, it's really important that even if they ask you, ""How much is this going to cost or can you give me a ballpark?"" is to say, ""Let me give it some thought"" and get off the phone. You need to get off the phone and think about what's going into this shoot. Do you need an assistant? Do you need a crew? Do you need a larger production? You really need to just, after you've talked to the client, get off the phone. That gives you time without the pressure of a minute or two phone call to really think through the details of the shoot. Think through the creative, and come up with a really thoughtful and thorough estimate because if you don't have everything thought through when you send the estimate it's going to reflect on what you're doing for that client. They're going to look at you and go, ""Well, maybe they just don't know what they're doing."" It also lets you really come up with a fair and reasonable number that accounts for the production level of the shoot.

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