Monday, September 14, 2009

NYC Presentation Next Week: The Art of the Deal

Interested in knowing more about how to negotiate with your clients? How to more clearly license your work? Next Tuesday, 9/22, in the evening, I am presenting The Art of the Deal at Adorama, Sponsored by Nikon.

Here are the details:

The Adorama Building
42 West 18th Street - Between 5th and 6th Avenues
5th floor
New York, N.Y. 10011
Event Description:
Join John Harrington, author of the best-selling ‘Best Business Practices for Photographers’, for an insightful and solutions-oriented presentation on how to generate more revenue from the assignments, through pricing examples and discussion, negotiation strategies, and demystifying licensing of your work.

Unlock the mysteries surrounding how to price your work, and learn ways to negotiate from a position of strength. When it comes to licensing, how do you write a license that gives the client the permissions they paid for, without leaving loopholes you could drive a truck through?

Through a series of actual negotiated assignments, we will break down the negotiation and explain how to plan for the questions you'll get, and to know the best ways to answer them. When it comes to pricing, there seems to be a world of secrecy around rates. We will discuss solutions for stock and assignment pricing, as well as discuss tools for you to establish your own. When it comes to licensing, we'll discuss and explain the standardized licensing solution that is the Picture Universal Licensing System (or PLUS), and how to write a license, where to put the licensing language, and what the best format will be.Throughout the program, all of these elements will be integrated into each assignment discussed.
To attend or learn more, click here.

(Comments, if any, after the Jump)

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Walt Sorensen said...

THis is the kind of event I wish would happen in Utah. too many people out here know too little about licensing, pricing or working with clients.

Perhaps pictureline will add something like this to digital fest in the future.

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