Two days ago, we wrote about Gordon Ramsay in In Search of Excellence (6/1/09), which was very significantly commented on, with much color and entrenched opinon. As I am making my way through the series, he makes a point about photography, alongside the idiocy of the owner of a Los Angeles restaurant, who is not only a part time actor, but, apparently, thinking he also can take a photograph. He cannot.
and another one "with ghastly pictures":
Food photography belongs in magazines and cookbooks, it would seem, but definitely NOT on menus. I would humbly agree, unless, perhaps it's Denny's, IHOP, or that type of dining experience.
Next up, is laughter, and the place for it.
I've addressed this issue before, as it relates to people in the background while you are on the phone with a client. If you have people in your office, pets, or children, they cannot be making a ruckus while you are on the phone. If you are conversing with a client, and they hear people hooting and hollering while you are carrying on an important conversation, the client will think you are just having a party and taking a few snaps in between beers, and god forbid the laugh in the background come at a pause in the conversation where your client says something that would never warrant a laugh at all.
Dogs barking, children screaming, and other distracting noises in your home office should be verboten during business hours, or at the very least, when you are on the phone. In the above clip, laughter is heard from the kitchen which doesn't make the restaurant come across as professional, or focused on getting the customers' food out in a timely manner.
Details, details details. Unlike the previous clips where many people missed the point and decided to focus on Gordon's language and so on, these clips don't have that.
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