There are several different dishes I enjoy at restaurants around town. I have become a "destination diner", in that, I'll suggest we go to a certain restaurant because I am craving, say, Tortellini Rose from Paolo's, Tuna Tartare from BLT Steak, a Floating Island from Bistro lepic, Pho from Pho 75 in Arlington, or my latest, Butterscotch Mousse from Johnny's on the Half Shell after last night's "after gathering" following the White House News Photographer's Holiday Party at the Capitol. However, if I had those dishes even once a week they would loose their appeal.
If every assignment I made was of a concert performance, or a lit portrait, so too, I'd be less excited by them. tonight I scouted a location for a book cover shoot on Monday, and photographed a holiday party for an association. Tomorrow (as you're reading this), I am doing a magazine portrait in the morning, and a corporate portrait in the afternoon, followed by a client's holiday party drop by (sans camera) and then a prospective client has called me to meet with them while they're in town to "look at my portfolio". Meanwhile, two of my colleagues are shooting a corporate assignment for me in New York City that has taken them and the biggest SUV I could rent along with a G5 tower and iMac and my Post Production Manager to deliver on-site files and immediate uploads for the client's review in Texas. (cha-ching!)
How do you mitigate this situation?
Yes yes, there are tons of photographers who specialize, and there is a wide cacophony of voices telling you you should specialize. And, well, yes that's a nice goal, but I've held to the belief that "have check, will take picture", works pretty well. Does that mean I don't try, on my own schedule, and on my own projects, to have a style/genre/etc? Maybe. But, as with too much Pho, or too much Butterscotch Mousse (I stopped after two last night), it begins to loose it's wow factor.
Please post your comments by clicking the link below. If you've got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.