I was passing through a drive-through during my trek through the Northwest these past few days, and there I found an interesting insight. "Jack", of Jack-In-The-Box fame, was cited as the source for the phrase:
"Whoever said 'a penny for your thoughts' was a cheapskate."Who knew this wisdom was a tangential byproduct of fast food? (For the 'Straight Dope' on the initial phrase, click here.)
It's so appropo to creatives. People continue to devalue what your mind dreams up, and what your mind sees. With technology making exposure and focus so much less of a hurdle to a usable image, the value of what's in your mind's eye becomes far more valuable. What you see. How you see it. How you frame it. When you trigger the shutter closed.
At some point, we evolve, as "paid people" to a cap for what we are worth as a physically producing worker. Attorneys, doctors, and consultants, are paid hundreds and thousands of dollars an hour for their extensive knowledge-bases, for their talents, unrelated to how long or how physical their work is. So too, are we, as creatives, best valued for our thoughts - how creative we are, and how we can best solve creative challenges when we're presented with them.
Remember, you set the price for your thoughts, and what your bring to the table. Don't let others dictate to you what you're worth - they will, almost without exception, undervalue (either intentionally, or unintentionally) your contributions.
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