I've just posted over at my agency's blog - Black Star Rising, an article on the Value of Post-Production, a little insight into what I charge, and so on, as promised in an earlier post this week Cost Justification Time.
Long gone are the days where we made the last frame, and sent it to the lab via courier, and it returned to show us the glory of our work (or where we’d made a disasterous error.) Yet, this “ship and forget” system meant more time shooting, doing what we love (and hopefully are most talented at.)
Today, a photographer’s time is spent far differently. The biggest leech of our creative time is that of post-production. The time from final capture, to ingest, process from raw to TIF/JPEG/DNG and the necessary noise reduction, metadata application, and proper redundant archiving.
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