Wired News is reporting the good news regarding public figures for what it will cost internet sites to broadcast one song to one listener. This sets a standard that we should all review and embrace as a floor for our rates and apply it to photography.
Here are their figures to stream one song to one listener:
Yes, this means the death of many internet-only "radio stations". What these places don't reveal is that they are generating revenue from ads on their site, and ads inserted between songs and are doing so without properly compensating the music owners for the use of the content that attracts the listener in the first place.
If you're an advertiser on the cost-per-click model on Yahoo or Google Adwords, you know that you pay per click. Banner ads, and other ads pay cost-per-view. It's extremely easy to track how many times people see the ads, because the servers that hold the photo track anytime a request comes in to deliver the image.
Stan Rowin, over at Pro Photo Business Blog has an interesting take on this as well, take a gander.
Typically, the fees are "cost per thousand" (a.k.a. CPM), and, for 2006, that equates to $0.80 (eighty cents) per thousand views. This year, it's $1.10 per thousand views. Considering this, commoditizes photography, some might say, but I say it sets a floor, and for the premium images, a greater CPM should apply. Further, just as there was a 1/4 page minimum fee for usage, even when it was a thumbnail photo, so too could we establish a minimum fee tied to a minimum CPM. So, say you wanted a minimum of $25 to make an image available to a website. That would equate to about 30,000 views.
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