1 Don't set goals.
2 Never ever think about money.
3 Keep your artwork to yourself—don't show it, don't talk about it.
4 Don't tell anybody you're an artist.
5 Spend all of your time in your studio. Don't bother marketing—let your art stack up.
6 If people are buggin you to buy your artwork say it's not for sale—it's not priced—that will deter them.
7 Go at it alone—don't get any help.
8 Stay away from artists earning money.
9 Expect instant success.
10 Wait to be discovered.
This list was compiled by Martha Zlatar, Art Business Consultant at the Small Business Development Center of San Francisco. Google certainly has a number of references to Ms. Zlatar, however Ms. Zlatar is Vice President of Marketing and Special Events with 12 years experience in Event Management, Market Research, International Business, and Art Business Consulting at Paragon Strategies in San Francisco.
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