Thursday, March 1, 2007

A responsible island in the wild-wild-west that is the world-wide-web

Today was an interesting day. I spent the morning with an electron microscope, the afternoon with an ambassador, and this evening with a Member of Congress. I am currently sitting in the lobby of a hotel that is far more expensive than I can afford, crafting this missive. What prompts me to write today? Oh, the world-wide-web. Yes, that wild-wild-west of the photographic landscape, where people with pictures are under the impression that the fact that they have a JPEG means they can put the photos on Flickr, MySpace, or their own company website. Oh, so wrong.

I experienced something interesting – and responsible – by a congressional staffer today. He was tasked with taking photos of the congressman for their website, and what was he doing? Collecting signatures on a “web release form” of every person that he photographed.

Wow.

For years, I’ve been espousing this issue. In fact, I’ve been doing it so long that the graphics on that web page are from my site two iterations ago. My explanation, which is a part of EVERY estimate I send to clients, can be seen here: www.JohnHarrington.com/about-the-web

Many of my clients just don’t understand this. They think that they can put whatever they want on the web. They do not understand that the web – especially a company’s website – is just like a printed brochure or corporate sales sheet, and everyone appearing in images there must have releases, or they are at risk of a claim.

When clients just insist, saying they are sure it’s ok, I, not wanting to stand between me and an assignment, but wishing to protect myself from legal risk, send out a form which they are required to sign as a part of the contract/estimate we send.

They are sent a one page document titled:

“Assumption of Risk and Liability Agreement”
"This is an agreement between {my name/address} and {company name/address} regarding the assumption of risk and liability for any claims arising out of the use or misuse of photography by client. Client understands that Photographer has advised them that the use of photographs on internet or intranet web-sites may require releases from recognizable individuals who appear in the photographs.

Client hereby accepts all liability and risk involved in using photographs created by Photographer on their web-site, for which no releases from individuals exist. In the event of a legal claim regarding the use of the images Photographer has created for
Client, Client hereby indemnifies and holds Photographer harmless against any and all liabilities, claims, and expenses, including reasonable attorney s fees, arising from its use or misuse of any of Photographer's work created for Client. Client assumes insurer's liability for all loss, damage, or misuse of any photographs.”
I sign at the bottom, and they sign below this sentence:
"I, Client, also hereby state that I have full authority to enter into this agreement, and be bound to these terms."
I have sent this out since 1999 a handful of times, less than 50 to be sure. Almost all of my clients, upon consultation with their legal department, acknowledge my points, and don’t sign, and don’t put the photos on the web. Many of them thank me for the insights they had not had before.The remaining few? They sign the document, and I feel safe(r) being protected.

I have one client that knows about the form, and has returned more than once asking for an estimate, AND the above form, which they sign.

It was, however, good to see that other responsible people are out there ensuring that they too are not subjecting themselves to potential legal claims down the line.
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Readership Poll: What Status as a Photographer are you?

I'd Like to Poll The Readership!

What Status as a Photographer are you?
Working Professional, over 3 years
Starting Professional, 1-2 years
Aspiring Professional, paying bills with another job
Assisting Photographers, hopefully one day shooting
Serious Hobbyist - Maybe I'll go pro one day
Serious Hobbyist - No plans to turn pro
General Hobbyist - Enjoy learning more, no pro plans
Student - One Day I'll Be A Pro
  
pollcode.com free polls

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Wednesday, February 28, 2007

REMINDER - I'm Presenting at the NPPA's NSC Next Thursday & Friday

On the road to that little state called Rhode Island. Next Thursday (March 8th & 9th) marks my sixth time presenting at the National Press Photographer's annual program with a regional name that has grown to reach a national audience, the Northern Short Course. This past fall, I participated in the Flying Short Course, and I continue to enjoy making these presentations.

This year the slate of presenters is exceptional, but the portfolio review that takes place during the three day gathering is one of the hidden gems of the whole event. Close to two dozen photo editors from around the country will sit down and review your portfolio (whether on a laptop, or printed) and give you advice on how to improve it. Think yours is all that it can be? If it actually is, and one of the PE's is looking for someone, this could be the first interview for that job that you didn't even know was happening.

Among the many presenters are Baltimore Sun photographer and Strobist blog operator David Hobby, who will be showing you amazing techniques to employ with compact light sources (i.e. speedlights and other small, easy to carry lights), and Bill Foster, who was recently appointed as the photographer to California Governor Arnold Schwarzenegger. Foster will take a break from that busy schedule to show you how he reached the top listings on Google for sacramento editorial photographer, as well as on MSN for the same sacramento editorial photographer, and, yes, on Yahoo also for sacramento editorial photographer. I will be presenting on, yes, Best Business Practices for Photographers. In the "the future is now" category, photographer Will Yurman will talk through how to use audio to integrate it with your still images.

You can visit the Northern Short Course website to download PDF's of the various program offerings, or visit Northern Short Course Registration to sign up. Southwest Airlines has flights right into Providence for $50 one way (from Baltimore, for example) and no car rental is needed to get to the hotel from the airport.


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Tuesday, February 27, 2007

Watch What You Say and How You Act

Many a time I've been heading into a client's office for a meeting, and stepped on the elevator with one or two other folks. On the ride up, I was concious that, maybe one or two of the other folks I am in the elevator with may end up being in the meeting with me, so I'd better not say anything that would put me in a poor light. My tie better be adjusted, or I shouldn't be finishing a donut or soda while heading skyward.

Sometimes, I am rushing to get somewhere I am late for, and I am concious for this same reason about holding doors for others entering and leaving. Going up in an elevator, and having the assistant ask "so, what's this we're doing", and then a casual/short-hand remark like "oh, it's just another press conference" could be easily miscontrued as my not caring about it, and perhaps the person in the elevator is involved with the organization that hired me. I do care about the press conference, I wasn't saying "...just another..." to be critical, just matter-of-fact, but it's easily misconstrued.

On one occasion, early in my carreer, I was heading to photograph a wedding, rushing to get the the reception before the bride and groom's limo so I could capture their arrival. I was behind a slow-poke, and when they were not "off the line" after a red light, I tooted my horn to alert them to the green. Sadly, I remained behind them until we both got to the reception, where they turned out to be good friends of the happy couple. Now, I was able to explain that away, but I forever learned to not make a mistake like that again.

Following an event, my assistant often wants to talk about the assignment once we leave the shoot location, and often we're either in an elevator going down, or walking to the car. I always raise my finger to my lips (a la the photo) and we discuss it only once we're safely ensconced in our own cone of silence that is my Jeep. You never know who's in the elevator, or will walk past you while you may be making a casual remark that could be misconstrued and then conveyed to the client.


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Saturday, February 24, 2007

UPDATED: Getty Infringement

Ok, so, just as I hate it that people are stealing Microsoft's Windows, and Adobe Photoshop, I too get upset when the Galactic Empire's IP gets (allegedly) stolen. Worse yet, it's by an organization I really admire -- The Consumerist.

To the right, you see this story about CompUSA closings, and the Getty Images watermark. Here, I am writing a commentary about the (alleged) theft of the image and the story, and, as such, it is fair use, however, The Consumerist is using the photo to illustrate the story, something Getty should be paid for. Getty's browse results return images with the watermark, and images for which a fee is paid and license granted have the image available without the watermark.

Now, perhaps, this is a diabolical scheme whereby Getty opts not to pursue the infringement, because it's a free ad on a really popular site whereby their name appears prominently, or, perhaps they are allowing for the free use because the watermark is so prominent....hmmmm...



UPDATE:

Ok, so, one of you intrepid readers took the bull by the horns and called our friends at Consumerist on this, and, according to what I can only presume is a true/complete transcript of the dialog with them, reveals that there may well be some diabolical relationship, or, perhaps, it's just an oversight on the part of the good people of Consumerist.

If that's the case though, then why is this now the article? It's the same article, but the photo has been removed entirely, not replaced with a non-watermarked one.

On the heals of that photograph however, comes a bit of history. A search of The Consumerist yields these results showing that, somewhere, the image is in a cue/database/archive, and is still in there, with the watermark, yet when you click on it, the above article appears, sans photo.

It gets potentially more diabolical looking....
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Friday, February 23, 2007

Pathetic Item of the Day

From our friends at the Coloradoan.com, comes this little insight:

Greeley Tribune has agreed to end a years-old practice of copying stories from competing newspapers and falsely labeling them as Associated Press stories, the newspaper’s publisher said today.

“That’s clearly a very bad journalism practice,” said Steve Weaver, the Tribune’s publisher...Weaver said the practice began several years ago when Chris Cobler was the newspaper’s editor. Cobler is currently overseeing the paper’s online operations and announced this week that he was leaving to take a job with the Poynter Institute, a St. Petersburg, Fla., organization that provides training programs for professional journalists.
Read Entire Article

So, he's now going to train the next generation and teach existing professionals that, well, now it's okay to infringe and miscredit articles - especially from your cross-town competition. I'd just love to see this happen between the New York Times and New York Post, or, the Washington Post and Washington Times. Nice. Lawyers, start your engines!

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Wednesday, February 21, 2007

Your Desktop

When you're taking your laptop (or, maybe desktop for a big shoot) on location to an assignment, what does your desktop look like? Is it professional? Helpful?

Typically, when the laptop - which is technically referred to as our "Digital Imaging Workstation" on invoices, comes out, the client is incuring charges for the convenience of having an imaging workstation on site, where they can preview images, edit captions, and via high speed wireless immediately deliver images, while still on site. It's akin to a client hiring a videographer, and having a satellite truck on site to accomplish that task. In that case, Sat trucks start at about $5k and go up. The point is, when providing that service, there is an appropriate charge, usually quantified per e-mail, that accompanies that use. So, you want to ensure that the client isn't seeing images of your family, you on vacation somewhere, or something otherwise unprofessional. Plus, it takes like 30 seconds to switch the desktop to a professional look, so just do that when heading out on an assignment.

If you have dozens of files on the desktop, clear it off! Make a folder titled "Desktop Files - as of Feb2907" and just put everything in there. You can always move it out afterwards, but a client looking over your shoulder at the screen could see files you don't want them to - like other client folders, or other ad agency/magazine folders.

Your desktop should serve as a backdrop and tool to help you accomplish your work. Colored backdrops can throw your eye off, so I took the standard backdrop that I liked, and made it greyscale, I then added my logo, and a 10-step greyscale. This ensures that I can see that I can render all the levels of brightness, and, is often a question asked by the client -- "What's that?" I respond "Oh, that is a greyscale that ensures that while we are editing your photos, that we can faithfully see the entire scale of brightness as we are working on them." Clients respond well to that.

Here's the logo/greyscale that appears on my desktop:

By clicking on the graphic, my entire desktop graphic comes up, which is 1,600 x 1,024 pixels, properly fit for my laptop. I have different sizes for each my my machines. When you create your own custom desktop, whether for a 12" laptop, or a 30" LCD, do so at whatever resolution settings you have chosen.

It's the little things like this that add to a clients' overall perception of you as a professional, and one that knows what they're doing.


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Monday, February 19, 2007

Save the Date: February 26th (Next Monday), Chicago Bound for Free Presentation!

I'm headed to Chi-town! The last time I was in Chicago it was for a guerilla-style photo shoot along the shoreline, no permits, no plan (as the client dictated), and, at one point, no subject! (ask me about that at the presentation.) I am looking forward to my trek there to talk business with a bit more advance planning! Each time I gather with a group of people who are so focused on growing their knowledge about the somewhat confusing side of the business of photography, I get excited. If you've got a copy of my book, and feel it'll be worth more when you sell it on e-bay with my signature, bring it down and I'll be happy to sign it, as it's not for sale there.

Here are the details, as set forth by our friends at Apple, and the Advertising Photographers of America, who are jointly sponsoring this free lecture series.

Pro Sessions: The Business of Photography


Program description:
If you had your way, pro photography would be all about the photographs. But how you handle copyright issues, releases, and marketing is just as important to your success. Catch the current series of Pro Sessions—presentations that let you hear firsthand from creative professionals—to learn how top photographers manage the less glamorous side of things.

Program begins: 7:00pm

Directions to the store: Apple Store North Michigan Avenue, Chicago
Other lecture series details: http://www.apple.com/pro/sessions/apa

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Sunday, February 18, 2007

Client Deliverables - Part II

So, how many times have you had a client call to say "the color is too dark", "to pink", or they otherwise object to how it looks on their screen?

There are several factors causing this - screen age, viewing environment, calibration, and gamma. "That's not my problem!" you say. Yes, it is your problem if you want to keep the client happy. Just as it was our problem to ensure that the prints we delivered back in the days of analog was our problem (which usually meant we pressed our lab to print things right, meaning color balance was their problem), or we ensured that the E-6 lab (may they rest in peace) processed the slide film accurately, and we further chose film that did not have any color cast (rue the day you shot Velvia with any type of flash -- hello 30 points magenta!), it is our problem that what the client sees on their screen is as faithful a rendition as possible of what we saw on our screen. So, let me explain the above factors.

If you''ve ever seen a non-flatpanel (i.e. old school screen type) where you can see that something's been displayed on the screen for a very long time, that's called screen burn in, and is a demonstration of the fact that the screen's phosphors age and wear out. That is why screen savers were invented - literally, to save the screen from constantly displaying one image, thus causing that image to burn into the screen. Where items and objects move (like the flying toasters, or the manufacturers logo) the burn won't happen. On an LCD screen, there is much less likeliness that you'll get screen burn, what you usually get is " temporary image persistence", meaning that the image looks like it's burned in, but most of the time, it goes away after a short period of time. A typical LCD lifespan is 50,000 hours of use compared to 15000 to 25000 for a CRT. Lifespan, however, is referring to when it will no longer function, not when it can no longer be calibrated. I would submit that those figures are about half of the above numbers. So, for a CRT, where someone has their computer on 10 hours a day, that's about 2.8 years on the short end, and when left on continuously, that's a lifespan of less than 1 year. For the LCD, at half-life, that's 2.85 years before you can expect your LCD to fail.

To that end, when I am talking to a concerned client, I will ask them casually how long they've worked at their job. When they say "oh, I've been hear four years", and I then ask "have they given you a new computer since then? New Monitor?" When they say "no", I know the culprit immediately.

Another factor that could cause the client to express concern about the image quality is the environment a monitor sits in (and that means, the desk where your client is reviewing your images) affects how the image looks. Reflections from windows, lights, and so on will cause the image to look different. Further, while it may be possible to have an infinite range of color on an analog monitor, a computer can't deliver on that capability, since the ratio of intensity between brightest white and darkest black is called the contrast ratio and it changes for each environment. Images presented using an analog slide projector has a contrast ration of approximately 80:1, however, because of overhead lights, window light, and so on, most office environments have a limit of about 5:1.

One more point to be concerned about is the fact that images on a PC look darker than on a Mac. Why? Read Gamma Correction for Macs and PCs for a really great explanation of the issue of Gamma on each machine. Suffice to say, it IS different.

Lastly, if you've ever walked into a Circuit City or Best Buy, and looked at a wall full of monitors, displaying the same image, but some looking better than others, while brand can be a point, the more germaine point is that none of the monitors were adjusted and calibrated to look their best, they were unboxed, and plugged in. Further, I've heard of sales managers going in and making the "on sale" monitor look it's best by making adjustments to the color/sharpness and so on causing the buying public to gravitate to the one on sale. The point is, you must calibrate your monitor using the Pantone Eye-One Display 2 or the ColorVision Spyder2PROcalibrators so that you have set your monitor to a known industry standard scale. Once you've done that, whatever you deliver, will be independantly "perfect", and when someone looks at the image on a non-calibrated monitor, you will have some ground to stand on, and a review of the image(s) on the monitor in the clients' art or graphics departments (where hopefully they are calibrated) will alleviate your clients' concerns.

Once you've gotten yourself squared away, the next thing to do is square away your client. I created a faux-calibrator that gives me some standing with the client. Below is the image, and you are welcome to click on it to see the image larger (and thus, more readable), that accompanies EVERY client deliverable we send out.
So, when the call comes in, I simply ask the client to go to the first image they see, which is the image above. I then ask "At what point along the bottom do you begin to see a shift where there is a line between the numbers?" When they say "between 3 and 4" I know there is a problem. (oh, and for those of you saying "yeah, that's where I see the change", you need to be calibrated! Click above and spend the $200 on a calibrator, I own the Eye One brand. On the scale, there is a change in darkness, by 10%, from 1 to 2, 2 to 3, and so on.) Then, when they say something about the background looking slightly pink (ususally preceeded by my saying "does the background of the image look a little pink?" I then help them with some very basic adjustments to their monitor, usually resulting about 99 times out of 100 with them saying "oh, the images look so much better now....", and that client is no longer believing that I was the problem, but realizing that it not only was just their monitor, but, more importantly, I was willing to walk them through fixing the problem, and that I knew how to fix it.

For a really valuable client, I have been known to bring my software and hardware down, and calibrate their monitor for them, or, on one occasion, I spent the $200 and bought the client the calibrator, installed it, and showed them how to calibrate it themselves. This client has come back to me time and time again, as I am a trusted "vendor", who cares to go the extra distance to serve their needs, and has, far and away, paid me for the nominal investment of the give-away calibrator.

Many years ago, well regarded boston photographer Stan Rowin gave me permission to replicate his more advanced screen calibration that he has on his website, on mine. Here's mine: www.johnharrington.com/calibrate/ and as you can see, that counsel - encouraging any clients with a problem, to visit that URL on my site, is in each deliverable. Stan has a link on his home page whereas my link is not, it's just a URL that the client can enter if they are so inclined.

When you can address this issue right off the back, you can can alleviate any client complaints about image quality as a result of work done on your end.

also, with the filename "0-set-screen-color" it always places that file at the beginning of the image catalog delivered, or at the top of the folder directory, so I am always sure they've seen it.

With this, I hope that you find you are able to better serve clients, and more importantly, help them resolve image quality concerns.

Next on this topic of calibration, is my desktop graphic...stay tuned.


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Thursday, February 15, 2007

Just Say "No", Just So Oversimplified

Back in the free-wheeling days of the early 80's, drug use was rampant. It was, however, much more intense (and deadly) than that of the 60's, where it was free-love and pot, with the occasional 'shroom and LSD for the heavy. Cocaine, Heroin, Speed, Crank, Meth, and so forth and so on, were the problems that lead Nancy Reagan to launch her "Just Say No" campaign, and it really was a black and white issue. Even McGruff the Crime Dog was roped into the effort. It wasn't "don't drink and drive", "don't smoke a joint and then use heavy equipment." There was no grey area, no refuge where, if the circumstances were right, drug use was okay. It was clinical fact that using drugs detroyed - forever - brain cells.

Graphics design organizations have promoted the "just say 'no' to spec" campaign, because firms were being asked to create works on the speculation that if the prospective client liked it, then - and only then - would the prospective client actually become a client, and pay you for your work. I can recall when Rolling Stone would give actual assignments - paid against space rate - for concert photography in the DC area. Then there was one or two photographers willing to shoot for them on spec, even travelling 90 miles south to Richmond to cover a concert - on spec - just so they could say "I'm here for Rolling Stone." Yet, interestingly enough, even while that was happening, when they were not available, my remaining with the "assignment fee, plus expenses, against space" position meant that I got paid for the assignment regardless of if they published the photos.

The Advertising Photographers of America even jumped into the fray, when ad agencies tried to secure photography for their campaigns on spec. A revolt lead many of the prestigious agencies to stop asking for spec work, yet this still pops it's head up from time to time.

I shall return to the "no spec" issue in another post. I present it as a contrast to the "just say 'no' to bad deals" mantra that was first espoused by the Editorial Photographers organization. That mantra caused many a fair deal to disappear, not because it was bad, but because it was oversimplified by so many during their implementation of the concept. Consider this exchange:

Editor:Hi John, would you do this assignment for me for $350?
Me: Hell no.
Editor: Why not?
Me: It's a bad deal. {click}
Editor:John? Hello? John? Heeelllloooo?
THAT is an oversimplification of what happened many a time. Photographers did not return e-mails fishing for low-paying assignments, instead of responding with a reasonable figure, and chalking the estimate-prep as an exercise. Photographers did not engage in a reasoned negotiation with the prospective client, and just walked away.

When I speak with a client, part of the client dialog includes the question "What budget are you trying to work within?" Oftentimes, they are straight with me. But even when they state a figure that is unreasonably low, my response is not "no", as the oversimplified interpretation of the mantra would call for, but rather, I respond with something like "Let me look this over, and I will send along what I can do for you." And then, in short order, I do. And, guess what? Oftentimes, not only do I get the assignment, but the client notes that I was the only one they talked to that sent an estimate. The others "just said 'no'" and didn't present their position, contract, fees and expenses, and provide a reasonable justification for them. Many a client calls from other parts of the country, where perhaps the market rates for photography might be lower, and they may experience sticker shock when looking to secure a photographer in my area. I am happy to contribute to that sticker shock, because to me, my rates are not a shock, they are fair and reasonable. To date, a majority of my clients - in fact -- all my clients (because if they are my clients, they have hired me at my rates) - find my rates fair.

It made perfect sense for the mantra to apply to drugs, and to a client calling on you with a "spec assignment", but it does a disservice when that interpretation applies to photographers. It's not black and white. At the end of a negotation, where there has been back and forth, and you've proposed your "best and final offer", and the client comes back to you for more cuts/reductions, then it is appropriate to say 'no'. Oftentimes, for me, my first proposal is my best and final offer. Note -- best and final offer (BAFO) is a term that the government uses in contracting, whereby you, the bidder presents your BAFO, and they either accept it, or reject it, period. It is what it says it is, BEST, and FINAL.

My colleague, Stanley Rowin, who also writes a blog on the business side of photography - Pro Photo Business Blog is in the midst of the subject, and I encourage you to read and think about what he's saying. He's written a Part 1, and a Part 2 on the subject, and I expect, his Part 3 conclusion soon. I suspect Stanley will have some good ideas about where to go from here.
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