Monday, February 11, 2013

TIPS60 - How to be paid what you are worth(and get clients to do so willingly)



Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.

(Continued after the Jump)


TRANSCRIPT:Here are a few thoughts on how to get paid what you're worth. I'm John Harrington. In order for you to be paid what you're worth, you actually have to demonstrate to clients what you are worth. Sometimes that's a challenge, but the key thing to do is to convince the client that you're worth ""x"" dollars. If you don't convince the client that you're worth that then ultimately what's going to happen is the client's going to decide what they think it's worth off the top of their head and generally speaking what they think it's worth and what it really is worth is always a very disparate figure. The key thing to do is to not only demonstrate that you'll be there for say twenty minutes or a half an hour doing a portrait, but that not only are you there for that period of time, but you are there for an hour before hand setting up and a half an hour, forty five minutes, afterwards breaking down. You'll be doing work on the computer for a couple of hours afterwards to make their portrait look just right and then in addition to that they'll be able to use that picture for years to come based upon the photography licensing and you provide to them. So it's not just fifteen minute shoot, it's actually much longer than that.

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1 comment:

  1. Ken TanApril 17, 2013 at 9:40 PM

    Thanks for this post. I think photographers are always undervalued and not paid for what they are worth. It's extremely frustrating when clients take advantage of you and demands more. Definitely a good idea to just clarify and breakdown the time and work to make sure you are not doing more than you should.

    ReplyDelete

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